A Liza Urla, from a jewelry designer’s book。

October 23, 2018 by · Comments Off on A Liza Urla, from a jewelry designer’s book。
Filed under: Jewelry 

The first time I met jewelry influencer Liza Urla, founder of the Gemologue blog and popular Instagram feed, she was wearing a custom-made headdress covered in pearls that ascended into a fetching funnel shape above her face and wrapped around the sides and back of her head, affecting what might have passed for the world’s most elegant scuba suit.

The globe-trotting influencer, brand consultant, writer, and model loves a statement—both in the flesh and in the beautiful jewelry she curates for her website and multiple social media pages, which collectively have garnered her a hefty fan following (her Instagram alone has 135,000 followers).

And now Urla, who began her mini-empire by documenting fine jewelry in street-style photos, has released a book, Gemologue: Street Jewellery Styles & Styling Tips, that gathers hundreds of fun street-style, studio, and candid photos Urla’s both snapped and starred in for Gemologue over the past nine years.

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We live in a world where jewelry competes with experiences such as traveling and other luxury products such as bags, shoes, and gadgets. With this in mind, I selected photos that would appeal to a younger crowd, as well as to jewelry lovers or knowledgeable jewelry collectors. I have also picked photos that show different jewelry styles, from antique to gothic.

In order to put together my book, I went through my jewelry photography archives dating all the way back to 2009. It brought back so many wonderful memories from trips I was fortunate to take around the world—from South America, the Middle East, and all the way to Asia. For the first time since starting Gemologue almost 10 years ago, I was able to present to my followers and jewelry lovers around the world with something tangible and made with love.